Journal · 14 July 2026 · 3 min read
Inside Our VIP Tasting, Hosted by the Family

A VIP tasting at Sew & Sew is a hosted sit-down for a small group. You taste across Sashiko, Contour and the ICON Series in one unhurried session, rather than bussing between cellar doors all day.
You’ll find it in the private space beside our cellar door at 97 Pennys Hill Rd, The Range. Carl McGann, our CEO and one of the most experienced hands on the team, hosts, and walks you through the family’s wines block by block, ICON included.
What the session holds
- Guided tastings across all three ranges, Sashiko to ICON
- Access to some of our museum and rare wines
- A lavish cheese and charcuterie board while you taste
- Insights into site, vintage and craftsmanship
- A format tailored to your group’s level of interest
It runs at $85 a person. For collectors, it is the best seat in the house: the ICON wines come off named blocks at Alagna, our estate vineyard, in runs small enough to print on the label: the 2023 Block 4 Cabernet was eighty-three cases.
Booking one
Book the VIP tasting online, or talk to Carl directly on 0498 006 300 or at carl@sewandsewwines.com.au. Ask him about the Tailor Made wine club while you’re there. Members taste free with a friend on regular visits, and hear about ICON allocations first.
